Today, finally, we show the first look of the collection Marni for H & M. The Swedish brand has released the very first image of the advertising campaign, we must recognize, very promising and bodes well for the near future! This preview of the capsule collection for Marni H & M arrives just in time for us to spend some ‘the bitterness of having learned that Versace’s Resort 2012 collection for H & M would never have arrived in Italy.
The model chosen for the grand debut of Marni for H & M is the supermodel English Imogen Poots, A beautiful girl born in 1989, which is divided between the worlds of fashion and film teletrack payday loan, was made famous by the movie “V for Vendetta”In 2006.
Not even this much anticipated capsule collection, what is certain is that the director of commercials and promotional campaign is Sofia Coppola. As we announced Coppola shot the video last October in Marrakech and, judging from the style of the background tiles and furniture of the room, it would seem that Marrakech is also the location for the print campaign.
Do not know if Imogen Poots is the only testimonial the collection, it is certainly the first that the brand H & M we wanted to present.
This first outfit we can see in the photos costs 69.95 euros, a figure acceptable to a dress!